AI to take over all Meta ads under new plan
Ads could soon personalise in real time based on user location.
Meta is preparing to transform digital advertising on its platforms, with reports indicating that by 2026, all adverts on Facebook and Instagram could be fully created and targeted using AI.
The company’s vision would see AI tools take over the entire process—from ad generation to audience selection—requiring advertisers to provide only a product image and budget.
Since introducing generative AI features for advertisers in May 2023, Meta has continued to expand its automation capabilities. Currently, AI plays a major role in targeting ads across Meta’s platforms.
Under the new system, Meta’s AI will go several steps further by generating text, visuals, and video, as well as optimising ad delivery for the most suitable audience.
The initiative is aligned with CEO Mark Zuckerberg’s broader vision of AI-led automation, especially within advertising—Meta’s financial backbone, which accounted for over 97% of the company’s revenue last year.
Speaking at Meta’s annual shareholder meeting, Zuckerberg outlined a future where businesses simply define their marketing goal and budget, link a payment method, and allow Meta’s AI to handle the rest.
The company is also developing real-time personalisation tools. These will allow the same ad to appear differently depending on a user’s location or context—for example, showing a car in snowy terrain to one user, while another might see it in an urban setting.
Meta is also exploring integration with third-party AI models such as DALL·E and Midjourney to further enhance creative capabilities.
This move follows similar developments by rivals like Google, which recently launched its Veo video generation model. With AI continuing to reshape the advertising landscape, Meta is betting on full automation as the next frontier in digital marketing.
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